I have always loved American Express. I bought their stock, not on the tails of Warren Buffet, but because I really believe it offers excellent service and is a great brand that is far stronger than all the other plastics out there. Nonetheless, I am frustrated by their new campaign. I quickly flip past it in magazines and change the channel on the TV. The sad faces everywhere are just, well, sad. I guess all those frowns ultimately turn into happy faces on TV, but in print it is unfriendly and hardly reassuring.
