facebook, foursquare, angrybirds, wordswithfriends, twitter, stereomood, grooveshark, kickstarter, groupme, group everything into one category - things a marketer should try everyday to know more about and bring into their own life. This part of work is personal; if you don't make it pesonal and don't make new technologies part of your life, then you aren't going to understand consumer motivations for making technology part of their life. Even if you don't like sharing your photos or your favorite bands with your friends online, it is important to at least understand the technology. I guess if you aren't going to use the technology for your own personal gain you should at least be asking everyone else why they are using it.
