so simply funny

http://isitfridayyet.org/

"organic modern"

I love the seemingly disparate nature of this decor descriptor.

brand smashing versus brand building

3.28.2011 from The New Yorker - this kid is onto something! This cartoon is a great reminder to brands to make sure what they are doing online builds the brand.

"Brand smashing" is when brands try to extend into every vertical and new thing out there. Fingers crossed that it will make the brand "relevant and modern" when in reality, not being choosy could really end up hurting your brand or at least leave it lost among a sea of brands that are a step ahead of you. You can't naturally get ahead if you are in the wrong place. Being in the right place will allow a brand grow to the potential it deserves. "You don't need to be everywhere, just everywhere that matters." - Hyper Island 2011