After many tweaks to the press release -- the latest FKS spot I have been working on made Stuart Elliot in New York Times, Newsweek cultural rankings, O'Reilly Factor, Creativity top pick and a ton of followers, parodies and postings on youtube.
http://www.youtube.com/watch?v=nUuutY9_VyI
http://www.nytimes.com/2010/03/15/business/media/15adnewsletter1.html?emc=eta1
As well as this really long and amazingly in-depth analysis of the spot and storytelling - they're onto us!
http://www.overthinkingit.com/2010/03/04/heros-journey-friskies/
Newsweek:
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