Zap This

Crank Yankers, seriously? I would assume Zappos' primary target is women, especially given that I found this gem in O Magazine, so I am amazed this is the best creative approach to a style website. Even if I ignore the crank yankers play, this work is still awful. It's almost depressing, hardly stylish and a waste of space. I know they want to tout their exceptional customer service, but why must they be so overt? Consumers will believe and appreciate the customer service when they experience it, not when they are told about it. Hopefully this is just one part of their 2010 communications plan and will be over soon.

my 3-D prediction...maybe I am just thinking in 1-D?

I just interviewed a creative director that is convinced 3-D is the next big thing for TV. I disagree. I love the idea of 3-D in cinemas, it is here to stay. 3-D at home, no way. Are people really going to don 3-D glasses in their own home? How do you switch between the TV and your computer and your iPhone? Okay maybe 3-D is just for at home movie nights, but I am still not buying it. I will wait until I am proven wrong. In the meantime, I think any struggling movie theaters should get ready to broadcast the World Cup in 3-D.

"In 2009 some 43% of Japan's population watched TV on mobile phones."

Source: Economist, May 1st 2010

The article goes on to say that the usage is largely because they don't have multiple TVs in their homes, but still - 43 percent!