I just interviewed a creative director that is convinced 3-D is the next big thing for TV. I disagree. I love the idea of 3-D in cinemas, it is here to stay. 3-D at home, no way. Are people really going to don 3-D glasses in their own home? How do you switch between the TV and your computer and your iPhone? Okay maybe 3-D is just for at home movie nights, but I am still not buying it. I will wait until I am proven wrong. In the meantime, I think any struggling movie theaters should get ready to broadcast the World Cup in 3-D.
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