
German horror TV channel - 13th Street - came up with this amazing cinema interactive experience that is just one of those ideas that you wish you came up with, this is soo great.
http://www.youtube.com/watchv=386VGKucWDo&feature=fvw
Read as much as you can, everywhere. Watch as much as you can, anything. Observe as much as you can, wherever. Listen lots and just ... Go Build Brands.
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