pretty in print

These clothbound books are glorious. Love the fabric, the texture, the freshness and oldness of this approach to good old books sans book jackets.

http://www.cbsmith.com/index.php?/clothbound/clothbound-series-1/

digital utility

Digital differentiator - "Instead of building digital things that had utility, we approached it from a messaging mind-set and put messaging into the space."

- Joe Grimaldi of Mullen

Fast Company December 2010

Tilt My Cookies

This new FTC ruling that would allow consumers to opt out of digital tracking will be interesting to see the result of when it goes through (which I am sure it will). It calls to mind my long-term, ongoing attempts to "tilt my cookies" on our home computer in my favour over my husband's. I purposefully click on fashion, cooking and camera ads to tilt our browsing history towards my interests. Why would I want to turn this off and start getting ads for gift baskets full of apples (totally random)or hockey paraphernalia (hawks fan)?!

http://www.nytimes.com/2010/12/02/business/media/02privacy.html?scp=1&sq=ftc%20online&st=cse