This new FTC ruling that would allow consumers to opt out of digital tracking will be interesting to see the result of when it goes through (which I am sure it will). It calls to mind my long-term, ongoing attempts to "tilt my cookies" on our home computer in my favour over my husband's. I purposefully click on fashion, cooking and camera ads to tilt our browsing history towards my interests. Why would I want to turn this off and start getting ads for gift baskets full of apples (totally random)or hockey paraphernalia (hawks fan)?!
http://www.nytimes.com/2010/12/02/business/media/02privacy.html?scp=1&sq=ftc%20online&st=cse
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