Wednesday, July 13, 2011

project get rid of talbots

Why is there not a way to craft the demographic bucket my searches put me into?

Consumers would get advertising that appeals to them and brands would have even more information at their disposal about consumers - beyond a few demo details and search patterns.  Consumers have no motivation to lie about their details - it's a win all.






July 7th - cleared my cache and cookies, still getting this ad after having to do one piece of research for work.
I AM NOT YOUR TARGET!



July 13th - posted to hotmail to tell them I don't want to get this ad anymore and that they are targeting me by mistake. I wish every site offered this!
UPDATE - early August.  No more Talbots.  I feel I have done my part, regardless of their flight dates! Although I am sure at some point I will have to test this hypothesis and go to their site again just to see if they track me again.

Friday, July 1, 2011

those geniuses

I constantly wonder how the apple geniuses are so smart.  I get the passion for the product and the company they work for, but I don't think apple is credited enough with how well they train their geniuses.  To my earlier post about customer service being the next experiential / social media, the geniuses are a great example.

"According to several employees and training manuals, sales associates are taught an unusual sales philosophy: not to sell, but rather to help customers solve problems." WSJ, June 15, 2011