those geniuses

I constantly wonder how the apple geniuses are so smart.  I get the passion for the product and the company they work for, but I don't think apple is credited enough with how well they train their geniuses.  To my earlier post about customer service being the next experiential / social media, the geniuses are a great example.

"According to several employees and training manuals, sales associates are taught an unusual sales philosophy: not to sell, but rather to help customers solve problems." WSJ, June 15, 2011