go find 'em

this technology has a ton of power. it tells you where in the world people on your site actually are ... imagine what you could do with this info:

http://loki.com/why

videos. V-I-D-E-O-S.

why does everyone want to call videos "viral videos?" the concept of something being viral is when it takes on a life of its own and follows the path that it alone charts and inspires. a brand cannot set out to make a "viral video" - it cannot be done. you can create a really awesome, fun, funny, moving, poignant, timely video, but please stop calling them viral from the get go. communication objective or hope - fine - but on a brief, these are just videos.

Shepard Fairey

making art commercial, but still fantastic. march 2009 in LA.

a meeting to avoid

i have had this cartoon in my office ever since it ran in the nyer last march. it still cracks me up and is a great reminder that everyone needs a little push to be the first!

I Made Tropicana Go Back

Their new packaging design was terrible and killed the brand for me. I told them so, they sent me tons of free coupons then ultimately a letter saying they were going back to the old packaging (above)! There could have been a happy medium between the two where the packaging was new, clean and simple but that kept the iconic orange/straw visual, but they decided to just totally revert.

New York Times article about the switch back...
http://www.nytimes.com/2009/02/23/business/media/23adcol.html