Their new packaging design was terrible and killed the brand for me. I told them so, they sent me tons of free coupons then ultimately a letter saying they were going back to the old packaging (above)! There could have been a happy medium between the two where the packaging was new, clean and simple but that kept the iconic orange/straw visual, but they decided to just totally revert.
New York Times article about the switch back...http://www.nytimes.com/2009/02/23/business/media/23adcol.html
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