videos. V-I-D-E-O-S.

why does everyone want to call videos "viral videos?" the concept of something being viral is when it takes on a life of its own and follows the path that it alone charts and inspires. a brand cannot set out to make a "viral video" - it cannot be done. you can create a really awesome, fun, funny, moving, poignant, timely video, but please stop calling them viral from the get go. communication objective or hope - fine - but on a brief, these are just videos.