pretty in print

These clothbound books are glorious. Love the fabric, the texture, the freshness and oldness of this approach to good old books sans book jackets.

http://www.cbsmith.com/index.php?/clothbound/clothbound-series-1/

digital utility

Digital differentiator - "Instead of building digital things that had utility, we approached it from a messaging mind-set and put messaging into the space."

- Joe Grimaldi of Mullen

Fast Company December 2010

Tilt My Cookies

This new FTC ruling that would allow consumers to opt out of digital tracking will be interesting to see the result of when it goes through (which I am sure it will). It calls to mind my long-term, ongoing attempts to "tilt my cookies" on our home computer in my favour over my husband's. I purposefully click on fashion, cooking and camera ads to tilt our browsing history towards my interests. Why would I want to turn this off and start getting ads for gift baskets full of apples (totally random)or hockey paraphernalia (hawks fan)?!

http://www.nytimes.com/2010/12/02/business/media/02privacy.html?scp=1&sq=ftc%20online&st=cse

Tied Down Hipster

I love this new site from Hermes. It gathers what was already out there - a downtown take on their gorgeous scarves. Each pattern is individual - bright or subtle, flowery or masculine, graphic or soft. The site shows off the brand's hipster side and has done a bang up job creating a compelling and enjoyable experience (subtley prompting me to realize that maybe I do need another one!).

If a tree falls in a forest...

...maybe no one would hear it, but if a brand were to create something as amazing and visually impactful as this treehotel it would probably cause a harmonious stirring!

Treehotel - Harads, Sweden

Not a Horror

German horror TV channel - 13th Street - came up with this amazing cinema interactive experience that is just one of those ideas that you wish you came up with, this is soo great.

http://www.youtube.com/watchv=386VGKucWDo&feature=fvw

"I don't want to get to the end of my life and find that I lived just the length of it. I want to have lived the width of it as well."

- Diane Ackerman

Zap This

Crank Yankers, seriously? I would assume Zappos' primary target is women, especially given that I found this gem in O Magazine, so I am amazed this is the best creative approach to a style website. Even if I ignore the crank yankers play, this work is still awful. It's almost depressing, hardly stylish and a waste of space. I know they want to tout their exceptional customer service, but why must they be so overt? Consumers will believe and appreciate the customer service when they experience it, not when they are told about it. Hopefully this is just one part of their 2010 communications plan and will be over soon.

my 3-D prediction...maybe I am just thinking in 1-D?

I just interviewed a creative director that is convinced 3-D is the next big thing for TV. I disagree. I love the idea of 3-D in cinemas, it is here to stay. 3-D at home, no way. Are people really going to don 3-D glasses in their own home? How do you switch between the TV and your computer and your iPhone? Okay maybe 3-D is just for at home movie nights, but I am still not buying it. I will wait until I am proven wrong. In the meantime, I think any struggling movie theaters should get ready to broadcast the World Cup in 3-D.

"In 2009 some 43% of Japan's population watched TV on mobile phones."

Source: Economist, May 1st 2010

The article goes on to say that the usage is largely because they don't have multiple TVs in their homes, but still - 43 percent!

Nike Street Control - London

I can see the meeting -- how can we make Nike an intrinsic part of everyone's run?





Video demo here:

http://www.gamesetwatch.com/2010/04/nikes_grid_turns_london_into_g.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gamesetwatch+(GameSetWatch)&utm_content=Google+Reader


This reminds me of an idea I have been trying to push, I still love these badges and cannot wait to use them on a brand soon:
http://www.nerdmeritbadges.com/

ABSOLUT expression

I love this Absolut Vodka piece on Jay-Z. Every moment of this video would make an amazing still shot and must give credit to Absolut to continually pushing to continue their ownership of creative expression.

http://www.youtube.com/watch?v=Q6zVR0SgSOM

Friskies on Slate

This writer's interpretation of our strategy is pretty funny...

http://www.slate.com/id/2249121/?from=rss

Happy Coke

I have enjoyed Coke's "Happiness Factory" work across the globe for years, this is a cute stunt...

www.youtube.com/watch_popup?v=lqT_dPApj9U

cat food is rad!

After many tweaks to the press release -- the latest FKS spot I have been working on made Stuart Elliot in New York Times, Newsweek cultural rankings, O'Reilly Factor, Creativity top pick and a ton of followers, parodies and postings on youtube.

http://www.youtube.com/watch?v=nUuutY9_VyI


http://www.nytimes.com/2010/03/15/business/media/15adnewsletter1.html?emc=eta1

As well as this really long and amazingly in-depth analysis of the spot and storytelling - they're onto us!

http://www.overthinkingit.com/2010/03/04/heros-journey-friskies/

Newsweek:

Simple Signals

Something so sweet and lovely about the simplicity of these signs...

http://www.banterbanner.com/CELEBRATE_THE_EVERYDAY_p/bnr15.htm

Ringtone Made Cooler

I think ringtones are cheesy, but they can also be kind of cool. And what else do you interact with as often as a ringtone? Maybe a text alert tone? I have had a barking dog as my ringtone for years and still find people that are entertained or totally startled by it - and I just prefer dogs to beeps. This new website is cool and super easy to use. There must be a commercial application for this...thinking...

http://www.tube2tone.com/